Strategic Partnerships and Brand Visibility in the Gaming Industry
Floki recently announced a strategic partnership with Valhalla to enhance visibility through sponsorship. Valhalla, a unique MMORPG twist on creature-collecting adventures, will serve as the Associate Sponsor for India’s Tour of Sri Lanka.
This collaboration will feature Valhalla in prominent placements such as mid-wicket pitch mats, ground LED boards, and backdrops, ensuring high visibility.
High-Visibility Sponsorship
The upcoming series, following India's T20 World Cup triumph, is poised to be a significant event. The tour kicks off with consecutive T20 Internationals starting on July 27, leading into the ODI series commencing on August 1, with matches scheduled every two days. Anticipated to draw between 180 to 220 million viewers, the matches are highly awaited.
Sri Lankan fans can catch all the action on Siyatha TV and Dialog (Sony Ten), while viewers in India can tune in via the Sony Sports Network and Sony Liv App.
This strategic initiative aims to amplify Valhalla's visibility by leveraging prime on-ground assets. Cricket's universal appeal provides an ideal platform for Valhalla, aligning with the sport's ability to unite a diverse fan base.
Valhalla and Cricket: Fostering Strategic Synergy
Notably, Floki previously sponsored the Women’s Cricket Asia Cup 2024, underscoring the rising popularity of cricket. This collaboration is designed to broaden Valhalla's reach by showcasing its presence through assets like Boundary Rope, Perimeter Boards, Mid-Wicket Logo Mat, and Backdrops.
The Women’s Asia Cup 2024, held in Sri Lanka from July 19 to July 28, features 15 matches featuring the top 8 cricket teams from Asia, played in the popular Twenty20 format. The live broadcast on Star Sports and global partners ensures extensive coverage and engagement.
APAC Region: A Lucrative Market for Growth
Valhalla offers gamers an immersive, player-centric realm fueled by $FLOKI, set in a vibrant Norse mythology-inspired universe.
The Asia-Pacific (APAC) region emerges as a pivotal market for Valhalla, given its rapid economic expansion and digital evolution. This region stands out as the most rapidly expanding hub for online gaming, boasting over 1.4 billion gamers. The surge in popularity of Play-to-Earn games stems from their innovative amalgamation of gaming and earning prospects.
Floki’s Diverse Endeavors
In a broader scope, Floki articulated plans to establish a school in India last June as part of its educational ventures. Building on successful initiatives in Ghana, Guatemala, Laos, and Nigeria, this endeavor reflects Floki's commitment to global education.
Furthermore, crypto trading entity DWF Labs disclosed intentions to acquire $12 million worth of Floki (FLOKI) tokens from the market and Floki treasury. This move follows their earlier purchase of $10 million in FLOKI tokens in February, contributing to a notable 50% increase in FLOKI prices the following week.
