Strategy, formerly known as MicroStrategy, has announced the purchase of an additional 430 bitcoins, raising its total holdings to 629,376 BTC.
A Five-Year Journey of Relentless Bitcoin Accumulation
Since 2020, Strategy has steadily increased its Bitcoin holdings. In the latest round, the company paid an average of $119,666 per BTC. Over five years, it has invested approximately $46.2 billion, acquiring bitcoins at an average price of $73,320. The total value of Strategy's Bitcoin holdings is now estimated at $72.4 billion, leaving the company with unrealized gains of about $26.2 billion.
Funding Model and Record Earnings
The company’s aggressive crypto strategy has been supported by its strong financial results. In Q2 2025, Strategy reported a record net income of $10 billion and operating income of $14.03 billion, a staggering 7,106% increase from the prior year. The firm leverages strong earnings to buy more crypto assets, using its market cap to net asset value-focused issuance model.
Competition in the Bitcoin Market
While Strategy leads the market, other companies are also increasing their Bitcoin exposure. American firms like MARA, Riot, and Galaxy Digital, along with new entrants like Bitcoin Standard Treasury Company, have boosted their holdings. Japan’s Metaplanet recently bought 775 BTC, raising its balance to 18,888 coins. Strategy currently controls nearly 3% of Bitcoin’s total supply limit of 21 million.
In conclusion, Strategy continues to actively build its Bitcoin reserves, reaffirming its leadership in the cryptocurrency market and attracting attention from other participants.
