On March 31, 2024, Telegram announced that public channel owners with at least 1,000 subscribers can now receive 50% of the revenue generated from ads on their channel in the form of Toncoin (TON). Owners have the option to withdraw their earnings without facing additional fees or use them to run Telegram ads to attract more users. By introducing this feature, Telegram aims to provide more advertising opportunities for users to promote their content using Toncoin, which is based on the TON blockchain for enhanced security. This blockchain technology offers advantages such as low fees, fast transaction speeds, and the capacity to handle numerous transactions per second, making it an efficient platform for advertising. Additionally, the use of TON coins allows users to promote their channels or bots on a budget.

Since the announcement of the revenue-sharing program on February 28, 2024, the price of Toncoin (TON) has increased by over 90%, demonstrating strong interest from investors. Despite this surge, TON's token has not experienced a significant price rise. Currently, TON is trading close to $5.26, with a slight 1.5% price increase in the last 24 hours. Over the past week, TON's price has remained relatively stable, showing a slight downward trend of 1%. However, following the announcement, TON's price has risen by more than 95% in the last 30 days.

The price surge in TON reflects the growing interest of investors in its use case for ad sharing on Telegram. From a technical analysis perspective, TON is displaying a double top price action pattern on a daily timeframe, indicating a potential correction of approximately 15% towards the $4.3 level as it nears its all-time high. Despite a price increase of over 75% since breaking out from the $2.95 level, TON may require a minor correction and retesting of key levels to continue its upward trend. While market sentiment remains positive, major cryptocurrencies like Bitcoin, Ethereum, and Binance Coin are facing challenges in gaining momentum.