In a recent update, Telegram has introduced a new feature that allows users to buy in-app ads using Toncoin (TON). This change is set to transform the monetization landscape within the app’s ecosystem as half of the ad-generated revenue will be allocated to the owners of the public channels where the ads are displayed.

The new feature provides users with an opportunity to boost their channels’ visibility by making minimal investments in Toncoin. Additionally, users can target specific channels for their advertisements. Channel owners will also benefit from the option to withdraw their advertising earnings without incurring any fees. The withdrawal process will be facilitated by Telegram’s Fragment exchange, set to introduce this feature in the upcoming weeks.

The choice of the TON Blockchain as the foundation for this update is supported by its low transaction costs and efficient processing capabilities. Notably, the TON Blockchain demonstrated processing 100,000 transactions per second in a test conducted in November. Telegram’s CEO, Pavel Durov, had previously hinted at this update, noting that despite the significant viewership on Telegram channels, only a small fraction were monetizing through the existing ad system.

Following the announcement, Toncoin’s value experienced an increase. Currently, TON’s price has risen by over 3% in 24 hours, with a trading price of $5.28. This move by Telegram positions the platform as a leader in implementing innovative user monetization strategies in the digital landscape.

Key Points to Consider

• Telegram’s new feature allows channel owners to earn additional revenue through Toncoin.
• Channel owners can withdraw advertising earnings without any fees, increasing their profits.
• The efficiency of the TON Blockchain influenced Telegram’s decision to implement this update.
• The positive market response to this development is reflected in TON’s price increase.

The integration of Toncoin for purchasing in-app ads demonstrates Telegram’s forward-thinking approach to monetization, benefiting channel owners and strengthening the overall app ecosystem.