The messaging platform, Telegram, has revealed a new option for users to buy in-app ads using Toncoin (TON). This update is anticipated to have a major impact on how the platform functions. To benefit channel owners, Telegram will allocate half of the revenue generated from ads in public channels directly to them.

Positive Development for Channel Owners

Users of Telegram now have the chance to promote their channels with small Toncoin investments. They can choose which specific channels they want to support with TON ads. Channel owners can also withdraw their earnings without any charges. Telegram has stated that this withdrawal feature will soon be accessible on the Fragment exchange within the platform.

The decision to use the TON Blockchain came from its attractive features, such as low fees and fast transaction processing. TON has shown impressive capabilities by handling 100,000 transactions per second in a test conducted last November. The CEO of Telegram, Pavel Durov, mentioned this significant update a month ago on his personal channel. He highlighted that although Telegram channels collectively receive over 1 trillion views monthly, only 10% of them had been using Telegram ads to earn money.

Durov believes that creators can convert their Toncoins into cash or reinvest them in channel growth and promotion. This move demonstrates Telegram’s dedication to empowering users and cultivating a robust environment within the platform.

TON’s Value Increases

After the announcement by Telegram, the value of TON, the main asset of Toncoin's Layer 1 Blockchain network, has started to go up. Presently, TON is trading at $5.28, marking a 3% increase in the last 24 hours.

The introduction of Toncoin-supported ads is a significant step for Telegram, positioning it as a leader in innovative user monetization approaches within the digital realm.