Telegram now offers the option to use a cryptocurrency called Toncoin (TON) to purchase advertisements. The choice of Toncoin was based on its affordability and speed, allowing users to promote their bots or channels with minimal Toncoins.

Users have the ability to select the channels where their ads will be displayed, providing them with complete control over their advertising strategy. This marks a step taken by Telegram to share ad revenue, a concept that was initially discussed back in February.

Telegram’s Fair Reward System

With its recent announcement, Telegram has set itself apart from other social media platforms by implementing a fair reward system. Channel owners on Telegram will now receive a 50% share of the total revenue garnered from advertisements.

To be eligible for this reward, channel owners must maintain a minimum of 1000 subscribers. Subsequently, they will receive 50% of the revenue generated from ads shown on their channel. Importantly, there are no hidden charges or fees associated with withdrawing these rewards.

Users are free to utilize their rewards as they see fit, whether by accessing their earnings directly or reinvesting them in other Telegram features like ad campaigns, acquiring unique usernames, or participating in premium giveaways.

This move comes at a time when Telegram is gaining popularity, particularly due to its involvement in the crypto industry. With channels accumulating over 1 trillion views on a monthly basis, the implementation of such a reward system not only enhances the platform's reputation but also motivates content creators and channel owners.

Toncoin: Telegram’s Cryptocurrency Journey

Originally known as Telegram Open Network (TON), Toncoin was developed as an in-house project at Telegram's inception. However, due to a dispute with the SEC and regulatory uncertainties, Telegram distanced itself from the token. Subsequently, a non-commercial group took charge of the project, leading to the token's rebranding as 'The Open Network,' with Toncoin (TON) as its native cryptocurrency.

The value of Toncoin has often been influenced by developments within the Telegram messaging app. Any major update or announcement by Telegram typically has an impact on Toncoin's price.

Following the announcement on March 31st, Toncoin witnessed a price surge, peaking at $5.49 after a 7% increase. Over the past month, Toncoin has shown impressive growth, with a nearly 90% increase, closing at $5.28. However, the current price stands at $5.08, reflecting a 4% decline from the previous day.

Toncoin currently holds the 11th spot in terms of market capitalization, valued at $17,637,479,717. While there has been a decrease in market cap from the previous day, the trading volume has surged by 12%, reaching $240,554,849. With this positive momentum, Toncoin is just 13% shy of its all-time high, hinting at the possibility of reaching that milestone soon if the trend persists.

Telegram's founder, Pavel Durov, has stressed the importance of swift and secure transactions for ad payments and withdrawals, endorsing Toncoin as the preferred option. By utilizing the TON blockchain for ad payments and revenue sharing with channel owners, Telegram aims to create a beneficial cycle where content creators can either cash out their Toncoins or reinvest them in channel upgrades and promotions.

In Summary

Telegram has chosen Toncoin for its payment and withdrawal services, along with offering 50% rewards to channels. Following this announcement, the token experienced a surge to its highest point in a week, with the aim of reaching its peak value of $5.84.

Important: Please note that this article is solely intended for informational purposes and should not be construed as legal, tax, investment, financial, or any other type of advice.