The introduction of 'Stars,' a payment system by Telegram for digital goods and services, has sparked a surge in app usage and the price of The Open Network (TON) token. Users can now conveniently pay for digital products, including e-books and online courses, through in-app purchases on Apple and Android devices using Telegram Stars. Telegram CEO Durov highlighted the user-friendly nature of 'Stars,' allowing for seamless payments within mini-apps on the platform. Developers have the option to convert their bot earnings into TON tokens through the Fragment crypto exchange or use stars to promote their apps on Telegram. The adherence of 'Stars' to Apple and Google's policies on selling digital goods ensures a frictionless payment process for users. The platform has witnessed a significant uptick in app adoption, with games like Notcoin and Hamster Kombat attracting millions of users. Future plans for Telegram Stars involve the introduction of more features and incentives for content creators, enriching the platform's offerings and engaging users further.