WordPress, a popular website creation platform, announced a new experimental AI tool called Telex at the WordCamp US 2025 conference. Telex aims to simplify and accelerate the web content creation process, making technology accessible to a broader audience.
What is Telex: The New Era of WordPress AI
At the WordCamp US 2025 conference in Portland, WordPress CEO Matt Mullenweg introduced Telex, describing it as a "V0 or Lovable" — a nod to popular AI services. Telex is designed to simplify the creation of web content, making development accessible to users of varying skill levels.
How Telex Simplifies Gutenberg Block Creation
Telex allows users to generate complex web elements through simple text prompts. For instance, users can request the creation of a dynamic marketing animation, and the tool returns a .zip file, which can be installed as a plugin in WordPress. This represents a significant simplification in the process of creating customized Gutenberg blocks.
Automattic's Vision: Democratizing Web Publishing with AI
Matt Mullenweg emphasized that AI has the potential to break down barriers in content creation, making complex tasks accessible to all users. Automattic, managing WordPress, actively invests in AI and has formed a dedicated team for developing products aligned with the company’s long-term vision.
The introduction of Telex by WordPress opens new horizons in web development by leveraging AI to simplify complex tasks. This experimental tool promises to empower more users to realize their ideas online, highlighting WordPress’s commitment to accessible and open web publishing.
