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Tesla's Delivery Shortfall in 2024

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by Giorgi Kostiuk

a year ago

Tesla reports its first annual delivery decline. In 2024, the company delivered 1.79 million vehicles, a decrease from the 1.81 million units in 2023.

Challenges from Competitors

Tesla is facing strong competition from automakers such as Hyundai, BYD, General Motors, and Ford, expanding their electric vehicle offerings. Additionally, Tesla sees challenges in declining European sales and increasing inventory in North America.

Financial Volatility

Following the delivery announcement, Tesla's shares dropped over 4% in pre-market trading. Despite fluctuations, Tesla's market capitalization remains significant at $1.296 trillion.

Elon Musk's Political Involvement

Elon Musk's involvement in U.S. politics has also been influencing Tesla's performance. His support for President-elect Donald Trump is seen as a potential distraction from the company's core operations.

Looking forward, Tesla plans to introduce more affordable and autonomous vehicles by 2025, aiming to offset the delivery decline and strengthen its market position. Additionally, the company achieved a milestone in energy storage, setting a record in the fourth quarter of 2024.

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