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Tether Develops Strategy for U.S. Institutional Market with Emphasis on Stablecoins

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by Giorgi Kostiuk

2 days ago


Tether Holdings SA has announced a strategic move focusing on the U.S. institutional market with an emphasis on stablecoins for payments and trading.

Tether's Strategy for the U.S.

Tether Holdings SA has outlined a strategy to integrate efficient stablecoins into the U.S. institutional framework. The company aims to enhance non-public operations by leveraging Ardoino's leadership, considering the advantages in emerging markets. Paolo Ardoino highlighted the commitment to provide stablecoins for facilitating payments and interbank settlements.

Market Impact and Expert Predictions

Tether's strategy could influence the U.S. market, affecting liquidity and competition among other stablecoin issuers. Industry analysts believe that the shift towards an institutional focus could create significant market dynamics. Changes in legislation, such as the Genius Act, may foster legal clarity for crypto ventures.

Stablecoin Market and Industry Reaction

Industry responses are mixed, with some expressing high expectations for Tether's initiatives while others remain cautious. As of July 24, 2025, Tether USDt (USDT) is valued at $1.00, with a market cap of $162.04 billion. It holds a 4.17% market dominance, with a 7.27% decrease in trading volume over the past 24 hours.

Tether's focus on the U.S. institutional market could significantly reshape the stablecoin landscape, impacting liquidity and strengthening compliant issuers' positions within financial markets.

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