- Overview of Crypto Companies' Sports Sponsorships
- Ranking of Crypto Companies by Number of Sponsorships
- Importance of Sports Sponsorships to Crypto Companies
Between 2021 and 2024, many crypto companies embarked on major sports sponsorship deals, despite downturns and industry challenges. CoinGecko's research presents a ranking of the crypto companies with the most sports sponsorships.
Overview of Crypto Companies' Sports Sponsorships
The activity of crypto companies in sports sponsorships significantly increased during the 2021 bull market. However, post-market crash in 2022, many companies scaled back their sponsorship programs. Nevertheless, CoinGecko's research highlights six crypto companies that maintained significant sponsorship activity.
Ranking of Crypto Companies by Number of Sponsorships
CoinGecko presents the top six companies in sports sponsorships from 2021-2024: 1. **Crypto.com (11)** Crypto.com focuses on supporting various sports, including basketball, motorsports, soccer, and combat sports. 2. **FTX (6)** FTX was an active player in sports sponsorships until its collapse in 2022, supporting esports, baseball, basketball, and motorsports. 3. **Polkadot (5)** Polkadot actively collaborates with motorsports and esports. 4. **Coinbase (4)** Coinbase actively develops partnerships in esports, basketball, and soccer. 5. **Kraken (4)** Kraken has partnerships with football clubs and a Formula 1 team. 6. **Thunderpick (4)** Thunderpick strengthens its position in esports through various partnerships.
Importance of Sports Sponsorships to Crypto Companies
Sports sponsorships provide crypto companies an opportunity to strengthen their brand, increase recognition, and attract new audiences. In times of market volatility, sponsorships play a crucial role in creating long-term connections and expanding market presence.
The sports sponsorships by crypto companies between 2021 and 2024 demonstrate significant activity in this field. Despite market challenges, crypto companies continue to use sports to solidify their positions and enhance their brands.
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