Trump Media Group has announced the launch of CRO Strategy, a company focused on managing $6 billion in CRO token assets.
Building a CRO Treasury
The centerpiece of the strategy is the purchase of 6.3 billion CRO tokens worth about $1 billion, which will be nearly one-fifth of the total token supply. This initiative will make Trump Media one of the largest single holders of CRO. The new company will trade on Nasdaq under the ticker MCGA, short for 'Make CRO Great Again.' Its main goal is not only to hold digital assets but to function as the first dedicated CRO treasury company.
Partnership with Crypto.com
The move extends beyond finance. Trump Media has also formed a strategic partnership with Crypto.com to integrate CRO into its platforms, Truth Social and Truth.Fi. This agreement will allow users to pay for subscriptions using their CRO balance and earn rewards that can be converted into CRO through Crypto.com’s wallet. This integration aims to enhance the visibility and utility of CRO in daily digital interactions.
Broader Crypto Treasury Vision
The launch of CRO Strategy has already boosted the value of Cronos. On the day of the announcement, CRO’s price surged by more than 26%, trading around $0.1948. Investors view Trump Media’s involvement as a strong signal of confidence in the token’s long-term role in the digital economy. This is not the company’s only move; Trump Media has also raised nearly $2.5 billion from about 50 institutional investors for building a Bitcoin treasury and filed to create Bitcoin and Ethereum exchange-traded funds (ETFs).
The launch of CRO Strategy demonstrates Trump Media's commitment to actively participate in the digital economy, with a focus on cryptocurrencies, which may impact both the token market and their media platforms.
