Trump Media Group has announced a partnership with Crypto.com and Yorkville Acquisition Corp. to create a $6.24 billion treasury focused on acquiring CRO tokens.
Partnership and Treasury Structure
Yorkville Acquisition Corp. and Trump Media Group announced a partnership with Crypto.com to create a treasury named Trump Media Group CRO Strategy, Inc. This treasury focuses on acquiring CRO tokens, the native token of the Cronos ecosystem. As part of the agreement, $1 billion worth of CRO will be purchased at market price, which amounts to approximately 6.31 billion tokens, representing nearly 19% of the total market supply. Additionally, the treasury will utilize $200 million in cash and $220 million in cash-from mandatory exercise warrants, along with a $5 billion equity line of credit from an affiliate of Yorkville, YA II PN, Ltd.
Market Reaction to the CRO News
Following the announcement of the treasury, the price of the CRO token surged by 23%, rising from $0.1623 to $0.1996 within hours. However, it remains nearly 80% away from its previous all-time high of $0.9698, marked in November 2021. As of writing, the total market capitalization for the CRO token sits at $6.57 billion.
Trends in Altcoin Treasuries
While the Ethereum (ETH) primitive ruled the crypto market in the first half of 2025, the altcoin treasury trend is now gaining traction as various publicly traded companies increasingly adopt altcoins like Ethereum and Solana (SOL) as treasury assets. This trend is inspired by MicroStrategy's Bitcoin strategy and SharpLink Gaming's pivot to ETH.
The partnership between Trump Media Group and Crypto.com marks an important step in the expansion of the use of digital assets in corporate finance. The establishment of a treasury based on CRO tokens emphasizes the growing interest in altcoins and their potential integration into financial strategies.
