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Trump Media Incorporates Bitcoin into Treasury Management

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by Giorgi Kostiuk

11 hours ago


Trump Media and Technology Group (TMTG), a company owned by Donald Trump, achieved a significant regulatory victory by receiving SEC approval to integrate Bitcoin into its corporate strategy.

Regulatory Approval from SEC

The SEC's approval allows TMTG to utilize Bitcoin, indicating a shift in regulators' attitudes toward cryptocurrencies. This decision represents a new direction for U.S. authorities, who have previously exhibited skepticism about crypto.

TMTG's Strategic Moves

TMTG has raised over $2.3 billion from 50 institutional investors and possesses $759 million in cash and short-term investments. By integrating Bitcoin into its treasury strategy, the company aligns itself with major players like MicroStrategy and GameStop, who view crypto as a strategic asset.

Potential Market Implications

The SEC's approval could trigger a ripple effect that legitimizes investment strategies involving digital assets. With the passing of the GENIUS Act, the likelihood of rapid developments in this space could increase, leading to the gradual institutionalization of Bitcoin.

Thus, TMTG's integration of Bitcoin into its treasury management may be a significant step toward the normalization of cryptocurrencies at high levels, potentially altering regulatory approaches and the utilization of digital assets in the U.S.

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