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Ultra Aims to Be the 'Netflix of Gaming' in a New Era for Video Games

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by Giorgi Kostiuk

13 hours ago


Ultra aims to transform the gaming space by offering a new approach to game distribution and user interaction. With new leadership, they are seen as a serious competitor to giants like Steam.

Innovative Concept of Ultra

Ultra has refrained from traditional approaches to game distribution by rebranding itself as a 'Gaming OS.' This concept entails creating a unified platform for players, content creators, and viewers, enabling users to not only play but also create, stream, and monetize their activities. Such an integrated approach makes Ultra a unique player in the industry.

Key Moments of Ultra's Strategy

Since December 2024, under the leadership of Gus van Rijckevorsel, Ultra has made several strategic decisions:

1. Partnership with Thomson Computing to expand its presence in Europe. 2. Publication of an ambitious roadmap for 2025 that emphasizes supporting developers. 3. Launch of Ultra EVM with full compatibility with Ethereum. 4. Successful fundraising round of $12 million to strengthen the team and improve products.

Ultra on the Path to New Heights

Ultra is actively developing its ecosystem through strategic partnerships and initiatives. A developer grant program worth $1 million has been launched to support game creators on the Ultra EVM platform. These steps are positioning Ultra as a significant player in decentralized gaming and will create new financial opportunities for all market participants.

In light of its new initiatives and strategies, Ultra is moving towards a transparent and inclusive platform for all participants in the gaming process. The company aims to take a leading position in the industry by offering innovative solutions for players and developers.

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