World Liberty Financial (WLFI) has reported significant growth of its USD1 stablecoin, reaching a valuation of $2.2 billion in just three months. As part of this expansion, a loyalty program has been announced.
New Loyalty Program for Users
USD1 is introducing a loyalty program aimed at incentivizing users to use and spend the stablecoin. The program, inspired by airline loyalty initiatives, is set to be the first of its kind in the stablecoin industry.
Strategic Partnership with Alt5 Sigma
The expansion of USD1’s capabilities will be bolstered by a $1.5 billion deal with Alt5 Sigma, which specializes in stablecoin infrastructure. Under this agreement, Alt5 Sigma will have the ability to mint and redeem stablecoins, thus strengthening USD1's position in international markets.
Competition in the Stablecoin Market
WLFI leadership emphasizes its independence from long-term revenue-sharing arrangements with distribution partners, making the company more appealing to exchanges. The successful growth of USD1 and unique offerings like the loyalty program position it as a competitor to major players such as Tether and Circle.
WLFI's focus on further expansion and strengthening USD1's market position through strategic initiatives and high growth rates is evident.
