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Usual Secures Major Funding from Binance Labs: Behind the Success

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by Giorgi Kostiuk

3 months ago


Usual protocol receives significant investment of $10 million from Binance Labs. This is a crucial step for the company specializing in stablecoins backed by tokenized real-world assets.

A New Player in the Stablecoin Market

Usual has emerged as one of the most innovative players in the stablecoin market, attracting attention with over $1.4 billion in total value locked. It ranks among the top five largest stablecoins globally. The focus is on integrating real assets, such as US Treasury Bills, to create a stablecoin known as USD0, which is backed by short-term bonds.

Advantages of Tokenizing Real-World Assets

Usual's success is largely attributed to its focus on tokenizing real-world assets, enhancing the liquidity of traditionally illiquid assets. However, the integration of real-world assets into DeFi remains a challenge: fewer than 5,000 holders on the mainnet possess tokenized assets. Usual aims to change this scenario by offering broader access to these resources.

The Future of Stablecoin Governance

Usual introduces a decentralized governance model where $USUAL token holders participate in decisions, avoiding risks tied to commercial bank reserves. By redistributing profits, the protocol shares its successes with the community, enhancing trust and security for stablecoin users.

With significant backing from Binance Labs, Usual is advancing the growth of decentralized stablecoins by bridging traditional and innovative financial technologies.

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