VALR, Africa's largest crypto exchange by trade volume, and the DHL Stormers rugby team have announced a multi-year partnership starting September 1, 2025.
About the VALR and DHL Stormers Partnership
VALR has entered into an exclusive multi-year partnership with DHL Stormers, becoming the 'Official Crypto Exchange Partner' of the team. The agreement spans three years, until August 31, 2028, covering all Stormers teams competing in various tournaments.
Agreement Details and Activities
As part of the agreement, VALR's branding will be prominently displayed at DHL Stadium, with the logo featured on team kits and fan engagement activities planned to attract new customers.
Comments from Company Leaders
Farzam Ehsani, Co-Founder and CEO of VALR, stated, 'We are excited to partner with DHL Stormers, which aligns with our vision for an inclusive financial future.' Johan le Roux, CEO of Stormers Rugby, commented, 'Having VALR on board opens a new era for our team.'
This initiative not only boosts VALR's visibility among the DHL Stormers fanbase but also supports efforts to promote cryptocurrency adoption in Africa.