VALR, Africa's largest crypto exchange, has announced a three-year partnership with DHL Stormers aimed at increasing crypto adoption and enhancing fan engagement.
Overview of the Partnership
The partnership, effective September 1, 2025, covers all Stormers Rugby teams competing in various tournaments, such as the Vodacom United Rugby Championship and the Investec Champions Cup. The agreement includes prominent display of the VALR logo on team uniforms.
VALR's Role in Sporting Events
VALR plans to roll out activation campaigns including 'team trading' competitions and crypto-based reward programs. Fans will also have opportunities to win match tickets and meet players.
Reactions from Company Leaders
Farzam Ehsani, Co-Founder and CEO of VALR, stated: 'We are very excited to partner with DHL Stormers as our shared vision for a unified financial future aligns perfectly.' Johan le Roux, CEO of Stormers Rugby, added that 'having VALR as a partner opens a new era for our team.'
The partnership between VALR and DHL Stormers highlights the growing interest in integrating cryptocurrencies into sports events and the desire to enhance financial accessibility for fans.
