Nasdaq-listed Verb Technology has successfully raised approximately $558 million through a private placement and plans to rebrand as TON Strategy Co.
Capital Raise & Rebranding
Verb sold approximately 58.7 million shares at $9.51 each, attracting over 110 institutional and crypto-native investors. The transition to the new name is planned to complete around August 7, 2025.
TON Reserve Focus
TON Strategy Co. will allocate the bulk of proceeds to acquire Toncoin, targeting about 5% of its circulating supply, becoming one of the largest TON holders globally. The firm will also use staking strategies to generate potential 3-5% annual yield.
Institutional Support & Risks
Major backers include Kingsway Capital, Vy Capital, Blockchain.com, and Ribbit Capital. Approximately 36% of shares will be locked up for 6-12 months to ensure long-term alignment. Key risks include market volatility and regulatory uncertainties associated with the shift toward crypto treasury management.
The rebranding of Verb Technology to TON Strategy Co. marks a significant move into the digital asset space, providing institutional investors access to Toncoin and opening new opportunities in asset management.