Webus International Ltd. and Air China have announced a partnership to implement a $100 million XRP treasury strategy aimed at enhancing payment methods and loyalty programs for PhoenixMiles.
Launch of XRP-Based Loyalty Program
Webus International Limited has launched a joint XRP strategy aimed at enhancing payment methods using blockchain technology for over 60 million PhoenixMiles members. The partnership offers a $100 million credit facility to utilize XRP within customer loyalty, highlighting efforts to integrate digital assets into the traditional airline industry.
> "This $100 million facility reflects strong confidence in our long-term XRP strategy." - Nan Zheng, CEO, Webus International Limited
Expected Impact of XRP Integration on the Market
The integration is expected to significantly impact XRP trading volumes and liquidity. It highlights the potential of blockchain in mainstream financial systems and attracts market interest. Financial institutions show increased engagement in blockchain solutions, emphasizing a shift towards digital asset adoption.
Past Initiatives and Future XRP Usage
Previous initiatives, such as VivoPower and Trident Digital's XRP treasuries, paved the way for large-scale corporate adoption of cryptocurrency. These precedents underline the growing trend of crypto treasury expansion. Analysts expect this to enhance institutional credibility and real-world utility for XRP in the future.
The partnership between Webus and Air China marks a significant step in using blockchain technology in loyalty programs. The success of this strategy could affect the future of digital asset markets and expand the horizons for XRP's use in financial systems.
