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World Liberty Financial Introduces Loyalty Program for USD1 Users

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by Giorgi Kostiuk

3 days ago


World Liberty Financial, reportedly linked to the Trump family, launched its USD1 Points Program on August 7, 2025, aimed at engaging users through a loyalty initiative tied to the USD1 stablecoin.

Introduction of the USD1 Program

World Liberty Financial (WLFI) has introduced the USD1 Points program, rewarding users for interacting with the USD1 token. This initiative highlights innovation and stability within the stablecoin ecosystem.

Loyalty Program Mechanics

The program involves partnerships with exchanges like Gate, where key points of focus are on user adoption and ecosystem incentives. The main mechanics include trading, maintaining balances, and staking to enhance user interaction with the stablecoin.

Future Perspectives

The program emphasizes user rewards and engagement, which could impact financial interactions in the crypto space. Additionally, it may attract more regulatory attention and improve DeFi dynamics in the future, as WLFI plans app rollouts for enhanced engagement.

The launch of the USD1 loyalty program marks a step toward innovation in the stablecoin sector, and its further development will be closely watched in the context of trends and challenges it may present.

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