XRP is gaining increasing popularity among large companies following Ripple's legal victory in the dispute with the SEC. The cryptocurrency is becoming an important asset in corporate treasuries.
New Evolution of Crypto Approach
Traditionally, companies focused on Bitcoin, but there is now a movement towards a multi-asset approach. Amina Bank's report, published on August 8, 2025, describes a shift in preference towards assets that combine operational utility and yield potential. XRP stands out due to its liquidity, integration into the Ripple payment network, and compatibility with institutional transactions.
Investments by Nature’s Miracle and Vivopower
Some companies are openly demonstrating their strategies with XRP. Nature’s Miracle Holdings, an American agritech company, plans to invest up to $20 million in XRP to strengthen its reserves. Vivopower International, a Nasdaq-listed company, raised $121 million to establish an XRP reserve, becoming the first publicly traded company dedicated entirely to this asset. These initiatives reflect growing confidence in Ripple's ability to provide fast payment flows.
Ripple vs SEC: A Victory That Changed the Market
The dispute that began in 2020 between Ripple and the SEC is officially over as both sides have withdrawn their appeals. XRP is no longer considered a security when sold on cryptocurrency exchanges to retail investors. This legal clarity has removed a significant barrier to institutional adoption of XRP and increased interest in financial products backed by XRP, such as ETFs.
With regulatory clarity and growing acceptance by companies, Ripple is redefining the role of cryptocurrencies in institutional finance. The question remains whether this momentum can withstand market cycles and confirm XRP as an essential asset in modern treasuries.
