Bharti Airtel has launched a new platform, Xtelify, targeting enterprise clients and telecom companies to expand its presence in India's rapidly growing digital infrastructure market.
A New Look at Cloud Solutions
The new platform offers tools to enhance customer engagement, improve workforce efficiency, and raise average revenue per user (ARPU). It is anticipated that businesses could save up to 40% on their cloud spending.
Partnerships with Major Players
Airtel plans to collaborate with major telecom players such as Singtel, Globe Telecom, and Airtel Africa to deploy the platforms. The offerings will include use cases ranging from real-time data analytics to AI-driven customer service automation.
Competition in the Cloud Service Market
India’s public cloud services market, valued at $8.3 billion in 2023, is set to grow to $24.2 billion by 2028. Major players such as AWS and Google Cloud dominate this market, but local firms like Yotta Infrastructure and Tata Consultancy Services are intensifying their efforts.
The launch of Xtelify highlights Airtel’s efforts to transform from a traditional telecom operator into a technology-centric enterprise focused on diversifying its offerings.
