Yuga Labs, the company behind the Bored Ape Yacht Club NFT collection, has launched a new set of NFT-branded products, including a car and canned beer.
New Products from Yuga Labs
On September 4, co-founder of Yuga Labs, Wylie Aronow, announced that the company has launched a new series of NFT-branded products. These include a car, created in collaboration with BMW, and canned beer developed in partnership with Bored Ape Brewing Co.
Bored Ape Brand History
Founded in 2021 by Wylie Aronow and Greg Solano, Yuga Labs is a renowned digital asset incubation studio. The company is best known for creating the largest and most profitable NFT project, Bored Ape Yacht Club. In addition, Yuga Labs manages other NFT collections such as Mutant Ape Yacht Club and Bored Ape Kennel Club.
Preparation for ApeFest
Ahead of the ApeFest event, Yuga Labs has launched a Bored Ape-branded car and beer. The event will take place in Lisbon, Portugal, from October 18 to 19, 2024, and attendees are encouraged to wear Bored Ape-branded clothing to create a colorful atmosphere.
Yuga Labs continues to expand its influence in the Web3 world by introducing new products and preparing for its biggest event of the year, ApeFest in Lisbon.
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