The world of cryptocurrency is continuously changing, and recent events on the Zora platform demonstrate how quickly the market can shift.
The Day Solana was Dethroned
July 28, 2025, marked a significant day in the world of cryptocurrency. The Zora platform, utilizing its protocol, produced 51,575 tokens in a single day, significantly surpassing Pump.fun and LetsBonk, comprising 67.7% of the total number of tokens created across both blockchains. Coinbase director Conor Grogan remarked on X: 'This is the first time since early 2023 that a blockchain has surpassed Solana in number of tokens launched.'
From Pump.fun to Zora: The New Age of Viral Tokens
The emergence of Zora is the result of a growth surge following the rebranding of the Base app by Coinbase. The integration of social features such as instant minting of posts allowed the platform to increase the number of tokens created to 38,000 per day. Unlike Pump.fun, Zora offers an organic use: each post becomes a marketplace, and each profile an asset. Jesse Pollak, head of Base, emphasized: 'Content is precious. Creators are precious. And tokens are the most powerful technology we have to circulate that value.'
Zora: Creative Euphoria and Uncertain Future
The rise of Zora hints at a potential paradigm shift in the crypto ecosystem. The SocialFi model based on content becomes a lever for direct value creation. However, behind the euphoria lie challenges relating to sustainability and regulation. Critics express concerns that Zora may become a toxic casino where automated trading bots capture value at the expense of small holders. Developer Sterling Crispin noted: 'It’s a zero-sum game of musical chairs where no one walks away with more than they put in.'
Despite its achievements, Zora faces criticism and challenges. Nonetheless, its success underscores that attention is becoming a currency in the crypto universe.
