Fidelity Investments has solidified its position as the top brokerage for retail investors in 2026, driven by a strategic focus on affordability and value. This shift is largely attributed to the launch of its innovative ZERO fund series, which has transformed the investment landscape for newcomers, as enthusiastically stated in the publication.
Introduction to the ZERO Fund Series
The ZERO fund series features funds with a remarkable 0% expense ratio, allowing investors to maximize their returns without the typical management fees that can erode profits over time. Additionally, Fidelity has eliminated fees for account transfers, further lowering the barriers to entry for novice investors.
Encouraging Investment and Market Growth
This approach not only encourages more individuals to start investing but also fosters a culture of long-term growth and liquidity in the market. By prioritizing cost-effectiveness, Fidelity is setting a new standard in the brokerage industry. This makes it easier for retail investors to build their portfolios and achieve their financial goals.
On January 8, 2026, Probable launched its decentralized prediction market, featuring a unique zero-fee structure that contrasts with Fidelity's recent focus on affordability. For more details, visit read more.
