In a bold move to stabilize the struggling TRUMP token, Fight Fight Fight LLC is reportedly gearing up to raise $200 million for a new Digital Asset Treasury. According to the official information, this initiative, led by Bill Zanker, a close associate of former President Donald Trump, aims to bolster the token's value amid significant market fluctuations.
Introduction to the Digital Asset Treasury
The proposed Digital Asset Treasury is designed to function similarly to a corporate treasury, with plans to purchase and hold large quantities of TRUMP tokens. This strategy is intended to support the token's market price, which has seen a dramatic decline from a peak of 44 in January 2025 to around 8 at the time of this report. Currently, the TRUMP token is trading at approximately 0.127.
Ownership and Market Dynamics
Fight Fight Fight LLC holds about 65% of the total supply of 1 billion TRUMP tokens, with the remaining 35% already in circulation. As these tokens are gradually unlocked, the company aims to leverage its significant holdings to restore investor confidence. Notably, crypto entrepreneur Justin Sun is among the largest holders of TRUMP tokens and has been involved in various related ventures.
Fundraising and Future Prospects
Zanker's fundraising initiative could potentially expand the treasury to $1 billion, depending on investor interest. This move reflects a growing trend among meme coins to adopt structured treasury strategies to enhance market performance and attract new investors.