Forbes, a leading American business magazine, has announced a strategic partnership with Galxe, a key player in the Web3 field, to develop its Web3 community. This collaboration strengthens Forbes' digital influence in the world of Web3 and blockchain. Forbes is actively exploring digital innovations: in 2021, it released an NFT of its magazine, in 2022, it hosted a virtual party in The Sandbox, and in 2023, it opened a store during Fashion Week in the Decentraland Metaverse.

Forbes has also focused on blockchain, publishing an important "Under 30" list using this technology. Taha Ahmed, Forbes' Director of Development, expressed enthusiasm for the partnership with Galxe, emphasizing the desire to expand the boundaries of traditional loyalty programs. Galxe is expected to play a key role in transforming Forbes' loyalty campaigns.

Charles Wayne from Galxe emphasizes that the collaboration with Forbes sets new standards in the industry. Forbes invites participation in Web3 by engaging in tasks on the Galxe platform to earn Web3 rewards. Participants gain access to a Forbes subscription and branded goods. An NFT release is planned for spring 2024.

Charles Wayne and Vadim Supitsky, Forbes' Technical Director, see Web3 as a means to strengthen brand relationships with customers and as a space for communication and entertainment. Galxe stated that the collaboration with Forbes in Web3 is just the beginning of their partnership, hinting at future initiatives.

Following the announcement of the partnership, the value of Galxe tokens (GAL) rose to $1.63, reflecting a growth of more than 4%, highlighting market enthusiasm and confidence in the Forbes and Galxe collaboration in the Web3 sphere.