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Games Workshop Prohibits Generative AI in Design Processes

Games Workshop Prohibits Generative AI in Design Processes

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by Emily Carter

2 hours ago


In a significant move for the gaming industry, Games Workshop has declared a ban on the use of generative AI in its creative processes. According to the assessment of specialists presented in the publication, this decision underscores the company's commitment to protecting intellectual property and prioritizing human creativity over automated solutions.

Announcement by CEO Kevin Rountree

The announcement was made by CEO Kevin Rountree during the company's half-yearly report, where he highlighted the necessity of safeguarding the integrity of their designs. The new policy explicitly prohibits any AI-generated content across all design and competition facets, marking a cautious yet firm stance against automation in creative roles.

Industry Trend and Commitment to Human Touch

This decision mirrors similar actions taken by other prominent game studios, indicating a broader industry trend focused on authorship and data compliance. As concerns about the implications of AI in creative fields grow, Games Workshop's policy reflects a commitment to maintaining a human touch in game development.

In contrast to Games Workshop's recent ban on generative AI in creative processes, Salesforce has launched an upgraded Slackbot powered by generative AI, enhancing enterprise communication. For more details, see Slackbot AI.

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