The startup Improbable is developing metaverse technology capable of supporting up to 40,000 users in a single virtual space, promising to fundamentally change online interaction by bringing the atmosphere of large-scale events into a digital format. Rob Whitehead, the company's director, aims to create a metaverse comparable to the ambiance of famous music festivals like Glastonbury and Coachella, offering a unique experience of interaction and communication in an extensive digital space.

Improbable's technology, similar to that used in Bored Ape Yacht Club by Yuga Labs, is focused on creating more immersive and interactive digital events. This ability to serve thousands of people in real time opens up new possibilities for hosting virtual events that can rival their physical counterparts in scale and entertainment.

Whitehead explores the concept of "metaverse skeuomorphism," emphasizing the importance of creating digital spaces that mimic real-life situations to facilitate users' transition into the metaverse. This approach acts as a bridge, gradually leading consumers to unique and unprecedented digital experiences, breaking traditional boundaries, and opening new horizons for virtual communication.