New York's Insomnia Labs revealed on October 18 that they've joined forces with a number of web3 organizations, like Co:Create, Smart Token Labs, Cookie3, and Crossmint, for the rollout of their innovative loyalty program called Loyalty+. Insomnia Labs envisions the Loyalty+ initiative as a bridge between conventional loyalty programs and the new wave of web3 technologies, incorporating blockchain, NFTs, and AI.

The Loyalty+ platform introduces a centralized digital space where users can check and use their points from different loyalty programs. Beyond just point redemption, it promises individualized user interactions by tapping into both on-chain and off-chain data analytics.

Key collaborations for this venture include Co:Create, which will offer a unique API for game-inspired features, and Smart Token Labs which will oversee the transition of user identities from standard web platforms to the advanced web3 environment.

Analytics firm Cookie3 is set to enhance customer interaction by crafting personalized user paths, while Crossmint aims to bridge the gap between conventional and digital financial systems with its NFT-based checkout offering.

Loyalty+ is anchored in blockchain tech and integrated platforms, removing old hurdles of loyalty programs and enabling joint brand campaigns.

Since 2021, Insomnia Labs has teamed up with big names like L’Oréal’s NYX, Under Armour, Coca-Cola, and web3 giants like OpenSea and Polygon. Experts believe such ties highlight a trend towards merging traditional and web3 components for a superior user experience.