Joanna Zeng, a seasoned professional with a diverse background in both traditional finance and the Web3 space, has launched a new venture called SOON. Her extensive experience in the financial sector has uniquely positioned her to address the challenges of blockchain technology in real-world applications. The source reports that this initiative aims to bridge the gap between conventional finance and decentralized solutions.
Career Beginnings
Zeng began her career at major financial institutions such as Citibank and Lehman Brothers, where she gained invaluable insights into the workings of the financial system. Her firsthand experience during the 2008 financial crisis prompted her to explore innovative solutions in the evolving landscape of digital finance.
Transition to Web3
Transitioning to the Web3 space, Zeng has worked with prominent companies like Coinbase and Optimism, further honing her expertise in blockchain technology. This journey has culminated in the founding of SOON, a project aimed at developing a blockchain infrastructure that can efficiently support real financial activities at scale.
SOON's Mission
At the core of SOON's mission is a commitment to enhancing speed and user experience, addressing critical pain points that have hindered broader adoption of blockchain solutions. Zeng's vision reflects a deep understanding of both the potential and the limitations of current technologies, positioning SOON as a forward-thinking player in the blockchain ecosystem.
In a notable development, Chainlink has partnered with SBI Digital Markets to enhance Japan's financial infrastructure, a move that contrasts with Joanna Zeng's recent launch of SOON aimed at bridging traditional finance and blockchain. For more details, see this article.
