In a significant shift following its acquisition by Meta, Limitless has revealed plans to discontinue sales of its popular AI wearables, including the 99 Limitless pendant. This decision marks a pivotal moment for the company as it pivots away from consumer products towards a focus on AI technology. The source reports that this change is part of a broader strategy to enhance its AI capabilities.
Limitless Announces Transition for Existing Customers
Limitless has announced that existing customers will continue to receive support for one year, during which they will be transitioned to a complimentary Unlimited Plan, effectively waiving subscription fees. This move aims to ease the transition for current users as the company phases out its hardware offerings.
Halting Sales and Winding Down Functionalities
In addition to halting sales of its wearables, Limitless will also wind down other functionalities, such as:
- desktop recording software
- other related services
Strategic Shift Towards AI Technology
This strategic shift suggests that Meta is more interested in harnessing the underlying AI technology and talent of Limitless rather than maintaining its existing consumer product line.
In contrast to Limitless's shift away from consumer products, Google's AI chatbot, Gemini, is currently experiencing significant user growth, highlighting its competitive edge in the AI landscape. For more details, see Gemini's growth.
