McDonald’s launches a metaverse in Singapore

by Eve Adams

2 years ago

The American fast-food chain McDonald’s has launched a metaverse in Singapore called "My Happy Place," where local residents can cook virtual burgers and participate in various activities.

McDonald’s Singapore partnered with Bandwagon Labs, a media and entertainment technology company, to create this virtual world for its customers.

Clarence Chan, the founder of Bandwagon Labs, highlighted three key aspects that formed the foundation for creating the McDonald’s metaverse:

It is a multiplayer mode where players can interact with each other. The metaverse also serves as a creative platform, allowing users to express their creativity. And finally, it offers daily rewards and tasks that incentivize users.

Additionally, Web3 technologies are used to enhance the security and functionality of digital collectibles.

With the integration of wallets like MetaMask, we ensure secure authentication and participation in tokenized activities within the metaverse, Chan explained.

According to the announcement, McDonald’s has full control over its metaverse within the app. The project will run from June 6 to July 7, and its success will determine further development or continuation.

Chan, who himself got married in the metaverse, highly praised the potential of this technology for customer retention and fan engagement. However, he noted that current limitations are related to third-party hosting.

Also, the lack of tangible rewards for metaverse users can deter a significant part of the audience.

Chan believes that Bandwagon Labs has solved these problems for McDonald’s by providing users the opportunity not only to interact and play with friends but also to win real rewards, such as free fries, by participating on the platform.

Tier I

Sector: #18291

Sealed Hiding Place Room

Resource Cache

Tier I

Requires 25% Tier Progress to Claim

Meme Cache

Tier I

Requires 50% Tier Progress to Claim

Equipment Cache

Tier I

Requires 75% Tier Progress to Claim

After collecting, hiding places will be stored in your inventory and can be opened with Keys.

Tier I

Sector: #18291

25%

50%

75%

100%

Tier II

Survivors rescued:

0 / 600

Survivors

0/0

Transmit Signal

Broadcast this sector's coordinates to other rescuers.

Other news

US Treasury Department Moves to Cut MEXC Global from Financial System

The US Treasury Department has taken action against MEXC Global, a cryptocurrency exchange, to sever its ties with the American financial system due to accusations of facilitating over $16 billion in illicit transactions linked to Iran, North Korea, and Russia.

Lucas Weissmannan hour ago

Political Fallout from Ueno Bank Crisis in Paraguay

The Ueno Bank crisis has triggered significant political repercussions in Paraguay, including the resignation of President Santiago Peña and potential impeachment proceedings.

Filippo Romano3 hours ago

Greece Enhances Crypto Tax Transparency Measures

Greece will implement new reporting and documentation requirements for cryptocurrency purchases starting in 2027 to ensure funds come from declared income or lawful sources.

Tomas Novak5 hours ago

Greece Introduces 10% Tax on Crypto Investment Profits

Greece introduces a 10% tax on individual crypto investment gains starting January 1, 2027.

Emily Carter5 hours ago

Gnosis Pay Implements Enhanced Security Measures Following Breach

Gnosis Pay has implemented enhanced security measures, including 3D Secure for online payments and increased fraud monitoring, following a data breach.