The American fast-food chain McDonald’s has launched a metaverse in Singapore called "My Happy Place," where local residents can cook virtual burgers and participate in various activities.

McDonald’s Singapore partnered with Bandwagon Labs, a media and entertainment technology company, to create this virtual world for its customers.

Clarence Chan, the founder of Bandwagon Labs, highlighted three key aspects that formed the foundation for creating the McDonald’s metaverse:

Additionally, Web3 technologies are used to enhance the security and functionality of digital collectibles.

According to the announcement, McDonald’s has full control over its metaverse within the app. The project will run from June 6 to July 7, and its success will determine further development or continuation.

Chan, who himself got married in the metaverse, highly praised the potential of this technology for customer retention and fan engagement. However, he noted that current limitations are related to third-party hosting.

Chan believes that Bandwagon Labs has solved these problems for McDonald’s by providing users the opportunity not only to interact and play with friends but also to win real rewards, such as free fries, by participating on the platform.