Morgan Stanley is taking significant steps to expand its offerings in the cryptocurrency space, aiming to provide enhanced services for Bitcoin and other digital assets. The report highlights positive developments indicating that this move comes as the bank seeks to establish itself as a leader in the evolving financial landscape of cryptocurrencies.
Announcement at Strategy World 2026
At the Strategy World 2026 event in Las Vegas, Amy Oldenburg, the head of digital asset strategy at Morgan Stanley, revealed plans to enable E*TRADE clients to buy and sell spot crypto assets through a new partnership. This initiative marks a pivotal shift for the bank as it ventures deeper into the digital asset market.
Development of Internal Exchange Platform
The firm is also working on developing its own internal exchange platform, which will include native custody services. By doing so, Morgan Stanley aims to enhance client security and trust, positioning itself as the first major bank to offer a comprehensive suite of custody and exchange services for Bitcoin and other cryptocurrencies.
Recently, Morgan Stanley has made strides in the cryptocurrency sector, while Kraken has introduced regulated tokenized equity perpetual futures contracts, enhancing the trading landscape. For more details, see Kraken's announcement.
