Netflix is grappling with a notable downturn in its subscriber base and overall popularity, prompting urgent measures to regain its footing in the competitive streaming landscape. According to the experts cited in the publication, the situation is becoming critical.
Price Increases and Controversies Impacting Netflix
The streaming giant has recently implemented several price increases across Africa, which, coupled with controversies surrounding its content—most notably a backlash over a transgender-themed film—has led to a significant drop in its stock value. High-profile figures, including Elon Musk, have publicly supported calls for a boycott, further exacerbating the situation as some American subscribers choose to cancel their memberships.
Exploring New Avenues: Live Sports Streaming
In light of these challenges, Netflix is actively exploring new avenues to enhance its service offerings. The company is considering the introduction of live sports streaming as a strategy to attract new users and retain existing ones. This pivot aims to diversify its content and appeal to a broader audience, potentially reversing the current trend of subscriber loss.
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