New York has taken a groundbreaking step in the realm of advertising by becoming the first state to mandate the disclosure of AI-generated performers in commercials. This significant legislation, signed by Governor Kathy Hochul, aims to enhance transparency and protect the rights of performers. The analytical report published in the material substantiates the following: this move could set a precedent for other states to follow suit in regulating the use of AI in media.
Governor Hochul Signs Pivotal AI Legislation
On December 11, 2025, Governor Hochul signed two pivotal bills at the SAG-AFTRA headquarters in New York. These laws require advertisers to clearly inform audiences when they utilize AI-generated images or performances, ensuring that consumers are aware of the technology's role in advertising. Additionally, the legislation safeguards the digital likenesses of deceased performers, preventing unauthorized use of their images.
Promoting Transparency in AI Usage
Hochul emphasized that these 'commonsense laws' are designed to promote transparency in the use of artificial intelligence, reflecting a growing concern over the ethical implications of AI in media. However, this move could lead to a legal confrontation with the Trump administration, which has indicated it may withdraw federal funding from states that impose strict regulations on AI technology.
Recently, The New York Times and the Chicago Tribune filed lawsuits against Perplexity AI for allegedly using their copyrighted content without permission, raising significant concerns about AI and copyright law. This legal action contrasts with New York's new legislation on AI transparency in advertising. For more details, see read more.
