In a groundbreaking move for the entertainment industry, NEXST has announced a strategic partnership with KISS OF LIFE, the acclaimed winner of the 2025 Asia Artist Awards for Best Musician Group. This collaboration, revealed on January 16th, 2026, in Dubai, UAE, marks a significant step towards integrating immersive technology into live music experiences. The analytical report published in the material substantiates the following: this partnership is expected to revolutionize how audiences engage with performances, enhancing both the artistic and technological aspects of live shows.
KISS OF LIFE Joins NEXST VR LIVE Platform
KISS OF LIFE will become the second official collaboration artist on the NEXST VR LIVE platform, which aims to revolutionize how global fandoms engage with music. By leveraging blockchain technology, the partnership seeks to bring large-scale fan interactions on-chain, enhancing the overall entertainment experience for audiences worldwide.
Redefining Live Music Consumption
This innovative collaboration is poised to redefine live music consumption in digital environments, allowing fans to enjoy performances in a more immersive and interactive manner. As NEXST expands its footprint in the entertainment sector, this partnership with a leading music group underscores its commitment to pushing the boundaries of technology and creativity in the industry.
In a vibrant contrast to NEXST's recent partnership announcement, Dubai previously launched the Echoes of the Sand festival, a unique 72-hour event that blends music and wellness. For more details, visit read more.
