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OpenAI Begins Testing Ads in ChatGPT Amid Financial Pressures

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by Lucas Weissmann

2 hours ago


In a surprising shift, OpenAI has revealed plans to introduce advertisements in ChatGPT, a move that will affect both free and paid users in the United States. As stated in the official source, this decision highlights the company's evolving approach to monetization amid growing financial challenges.

OpenAI's Shift on Advertisements

Historically, OpenAI has been vocal about its aversion to advertisements, labeling them as unsettling and a last resort. However, the current financial landscape has prompted the company to reconsider its stance as it grapples with projected losses and the urgent need for revenue generation.

Introduction of Ads in ChatGPT

The introduction of ads in ChatGPT is expected to provide a new stream of income, which is crucial for sustaining the platform's operations. As OpenAI navigates these changes, users will be closely watching how this impacts their experience with the AI chatbot.

Earlier today, internal documents revealed that OpenAI once considered a $10 billion ICO for fundraising, a stark contrast to its current shift towards advertisements in ChatGPT. For more details, see read more.

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