OpenAI's Sora app, which initially soared to success with record-breaking downloads, is now experiencing a significant downturn. The app's rapid decline in both downloads and revenue raises concerns about its future in the competitive AI video generation market, and the document underscores a growing issue that developers must address to remain viable.
Significant Decline in Sora's Downloads
In January 2026, Sora's downloads plummeted by 45%, following a 32% decrease in December 2025. This sharp decline is largely attributed to intensified competition from other players in the AI video generation space, which has made it increasingly difficult for Sora to maintain its user base.
Challenges with Copyright Management
Additionally, the app is grappling with copyright management issues that have further complicated its standing in the market. As a result of these challenges, Sora's ranking has taken a hit, now sitting at:
- 101 on the US App Store
- 181 on Google Play
Contrast to Earlier Success
This is a stark contrast to its earlier success.
In light of the challenges faced by OpenAI's Sora app, Pi App Studio has introduced a new ad-supported feature to help creators develop apps without spending their Pi currency. For more details, see read more.
