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Phia AI Shopping Agent Secures $35 Million Series A Funding

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by Rajesh Kumar

an hour ago


Phia, an innovative AI-driven shopping platform co-founded by Phoebe Gates and Sophia Kianni, has made headlines by securing $35 million in a Series A funding round. This investment, led by Notable Capital, marks a significant milestone for the startup, which aims to transform the online shopping experience. The material points to an encouraging trend: increased investor confidence in technology-driven retail solutions.

Funding Announcement

The funding announcement, made on October 13, 2025, comes just ten months after Phia's inception and follows a successful $8 million seed round. This rapid financial growth underscores the startup's potential in the competitive e-commerce sector.

Plans for Enhancement

With the new capital, Phia plans to enhance its platform by recruiting top-tier machine learning experts and advancing the technology behind its intelligent shopping assistant. This innovative tool not only helps users find cost-effective alternatives but also encourages sustainable consumption practices. It aligns with the growing demand for eco-friendly shopping solutions.

In a notable development within the tech industry, Flora has secured $42 million in Series A funding, highlighting the growing investor confidence in AI-driven solutions. This follows Phia's recent success in raising $35 million, showcasing a vibrant landscape for innovative platforms. For more details, see read more.

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