11/07/2022 Mike Kondoudis stated that Rolex has applied for a trademark, related to cryptocurrency, metaverse and NFT. The statement includes measures for the development of NFT and the creation of a specific platform for the exchange of crypto assets.

Based on official information, the application was filed with the US Patent and Trademark Commission on 10/31/2022. It is important to note that Rolex is not the first watch company to enter the cryptosphere. In May 2022, TAG Hauer announced that it would accept payments in digital currencies such as BTC, Ethereum and Dogecoin.

In July, the number of businesses, using crypto assets as payment, was supplemented by the Breitling organization, working with BitPay. This provides an opportunity for customers to purchase the company's product, using such crypto assets as: BUSD, DAI, USDP and USDC. Such a popular brand as Hublot also accepts payments in cryptocurrency.

It is known that the number of traders in the NFT market has increased by 18%.