By possessing the NFT, individuals will gain entry to exclusive behind-the-scenes material shared by Snoop Dogg during his touring experiences.

Calvin Cordozar Broadus Jr., the renowned rap icon and entrepreneur better recognized as Snoop Dogg, ventures into the world of Web3 once more with an innovative nonfungible token (NFT) initiative, enabling his admirers to delve into his touring lifestyle.

In a recent declaration, the rapper introduced the Snoop Dogg Passport Series, a collection of NFTs that grants individuals access to a diverse range of content, including exclusive behind-the-scenes videos and photos shared by Snoop Dogg during his tours. Moreover, holders of the NFT passport will enjoy additional privileges such as upcoming releases of artwork and merchandise.

Expressing his forward-thinking approach, the rapper emphasized his belief in the significance of digital merchandise as a key aspect of the future. Furthermore, he encouraged fellow artists to take inspiration from his endeavors, stating, "I hope that other artists can observe and draw inspiration from my actions, and continue to pioneer new innovations in their own unique ways," as quoted in his official statement.

Through a partnership with Transient Labs, a prominent Web3 platform, the venture came to fruition. Chris Ostoich, the Chief Operating Officer of the company, expressed their constant pursuit of leveraging blockchain technology to provide unparalleled experiences. The collaboration with Snoop Dogg presents an ideal opportunity to accomplish this goal.

For quite some time now, Snoop Dogg has been actively involved in numerous Web3 initiatives. In 2021, the rapper made headlines by revealing himself as the enigmatic NFT collector named "Cozomo de' Medici," whose wallet boasted an estimated value of approximately $17.6 million at that time.

In addition to his NFT collecting pursuits, the rapper joined forces with fellow artist Eminem to promote the Bored Ape Yacht Club NFT collection. This collaboration resulted in the release of a song performed by the duo, which garnered significant attention when they performed it at the MTV Music Awards.

In a significant unveiling on March 6th, it was announced that Snoop Dogg, alongside tech entrepreneur Sam Jones, had taken on the role of co-founder for Shiller, an innovative live-streaming platform powered by Web3 technology. The primary objective of this app is to seamlessly integrate the benefits of Web3 technology with real-time streaming content, opening up new possibilities for creators and viewers alike.