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STARBUCKS MARKS 20 YEARS OF PUMPKIN SPICE LATTE WITH DIGITAL NFT BADGES
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STARBUCKS MARKS 20 YEARS OF PUMPKIN SPICE LATTE WITH DIGITAL NFT BADGES

Oct 5, 2023

Blending the aromatic world of coffee with digital innovations, Starbucks marks the 20th anniversary of its iconic Pumpkin Spice Latte by introducing a special treat. The esteemed coffee chain will unveil a series of Pumpkin Spice Latte-themed NFT digital stamps through Starbucks Odyssey, its avant-garde Web3 loyalty and rewards platform.

This NFT assortment will feature four unique designs, each representing the core characteristics of the real-life Pumpkin Spice Latte versions. The designs will be Spiced, Whipped, Iced, and Steamed. Through this endeavor, Starbucks ventures into the vibrant universe of NFTs, giving its signature fall drink a contemporary digital twist.

A standout feature of this NFT launch is its open edition format. This implies there's no set cap on the quantity of NFTs that can be produced and purchased during the offer period. Both Starbucks aficionados and NFT enthusiasts will have the chance to snag these digital tokens. The offering will take place from Thursday, October 5, to Monday, October 9.

Each Pumpkin Spice Latte NFT comes with an affordable tag of $20, catering to a broad spectrum of buyers. Plus, those who are part of the Odyssey program and buy these NFTs will be treated to an extra bonus, receiving 250 loyalty points per NFT. Starbucks Odyssey stands out for its dedication to rewarding its committed members with exclusive advantages.

STARBUCKS MARKS 20 YEARS OF PUMPKIN SPICE LATTE WITH DIGITAL NFT BADGES - news

Only members of Starbucks Odyssey will be eligible to buy these special edition NFTs. For those new to it, Starbucks Odyssey represents the brand's avant-garde loyalty initiative, transcending the typical rewards Starbucks offers. Members are granted exclusive opportunities, from virtual beverage-making sessions to unique trips to Starbucks coffee farms in Costa Rica. The loyalty program operates in partnership with the NFT platform Nifty Gateway, further emphasizing Starbucks’ investment in the Web3 ecosystem.

For the minting of these NFTs, Starbucks has opted for Polygon, a scalable Ethereum network famed for its speed and affordability. This choice underscores Starbucks' commitment to integrating blockchain technology and its potential benefits in the world of coffee.

The artistic designs of these NFTs will be showcased on October 10th, instilling a sense of eagerness and thrill for this distinctive NFT launch. Both coffee aficionados and NFT admirers are keen to witness Starbucks' digital representation of the beloved Pumpkin Spice Latte.

In essence, Starbucks' venture into NFTs using its Pumpkin Spice Latte series signifies a captivating melding of the coffee and digital worlds. By offering an open edition format, competitive pricing, and extra points for Odyssey members, Starbucks ensures that this digital journey is open to everyone interested. As the NFT domain progresses, Starbucks' forward-thinking strategy reaffirms its dedication to integrating cutting-edge tech while innovatively appreciating its devoted clientele. Mark your calendars for October 10th to experience a fresh twist on the Pumpkin Spice Latte.

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