Steak n Shake has made a notable reversal regarding its payment options, opting not to accept Ether after facing backlash from its loyal Bitcoin customer base. According to the official information, this decision highlights the fast food chain's commitment to its Bitcoin supporters.
Steak n Shake's Poll on Ether Payments
Initially, Steak n Shake conducted a poll on X to gauge interest in accepting Ether payments. However, the poll was suspended just four hours after its launch due to overwhelming negative feedback from Bitcoin enthusiasts. In response, the company declared, 'Our allegiance is with Bitcoiners. You have spoken.' This statement underscores the brand's dedication to its Bitcoin-supporting clientele.
Commitment to Bitcoin
The decision to focus solely on Bitcoin comes after Steak n Shake began accepting Bitcoin as a payment method in May, which has reportedly led to a 15% year-on-year increase in same-store sales. To further celebrate its commitment to Bitcoin, the company is set to launch the Bitcoin Steakburger on October 16, reinforcing its position in the cryptocurrency space.
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