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The End of the Talking-to-Earn Era as Platforms Reclaim Control

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by Son Min-ho

an hour ago


The landscape of content creation and monetization is undergoing a seismic shift as X implements new changes that signal the end of the talking-to-earn era. This development has sparked a debate about the sustainability of platforms like InfoFi, which have thrived on external incentives for user engagement. The document underscores a growing issue that could impact the future of these platforms significantly.

Policy Adjustments and Content Production

X's recent policy adjustments aim to tighten control over content production, leading to a reevaluation of how users are incentivized to participate. As platforms move away from rewarding users solely for their interactions, the reliance on external incentives is being called into question, raising concerns about the viability of models that depend heavily on such rewards.

Implications for User-Generated Content Platforms

The implications of this shift are profound, particularly for platforms like InfoFi that have built their business models around user-generated content. With the tightening of controls, creators may find it increasingly difficult to monetize their contributions, potentially leading to a decline in user engagement and content quality.

Exploring New Models for Interaction

As the industry adapts to these changes, stakeholders will need to explore new ways to foster genuine interaction and value creation without relying on external incentives. The future of content platforms may hinge on their ability to innovate and provide sustainable models that prioritize user experience and community building.

In a recent move to enhance transparency, X has open-sourced its recommendation algorithm, a step that contrasts with the tightening controls discussed in the recent changes to content monetization. For more details, see read more.

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