Preparations for the upcoming third edition of the NFT Paris conference, scheduled for February 23-24, 2024, are in full swing. Alexandre Tsydenkov, the conference's founder, is optimistic about the event's success and expects a significant turnout. He believes that mainstream brands are increasingly adopting NFT technology, despite the current bear market.

Tsydenkov shared his insights with Decrypt, an official media partner of the conference, stating that brands are "fully embracing" NFT technology. He acknowledged that financial considerations are essential, and some projects may have slowed down due to market conditions. Nevertheless, there remains a strong and sustained interest in NFTs among these brands.

He also observed a shift away from speculative aspects in the NFT space, mainly due to decreased investment opportunities. Those who continue to engage with NFTs are now focused on exploring how to leverage the technology, and corporate entities remain enthusiastic about its potential.

The 2024 edition of NFT Paris is expected to have a more diverse range of participants compared to the previous year. While the 2023 conference centered around luxury, music, fashion, gaming, and the arts, Tsydenkov indicated that this year's event will maintain those themes and incorporate a greater emphasis on blockchain developers and technical aspects. He emphasized that the conference is not only about technology but also about culture, with attendees excited about music, film, luxury, and fashion.

"The objective was to attract the right individuals to NFT Paris and gain deeper insights into the event's attendees," he explained. Tokens were distributed through airdrops to those considered valuable, with a focus on rewarding top collectors who held onto their assets during the bear market.

Token holders have the opportunity to exchange their NFTPARIS tokens for various benefits and discounts. These perks include access to NFT artwork, customized Ledger hardware wallets, discounts from partner organizations, and even the chance to enjoy a luxurious hotel stay during the NFT Paris event. The overarching goal is to regularly offer products spanning gaming, art, and fashion to cater to diverse interests.

In the long run, Tsydenkov envisions the NFT Paris token evolving beyond the confines of the conference, evolving into a loyalty program for the broader Web3 community. This initiative seeks to reward highly engaged users across the Web3 ecosystem.