TokenFi is making a significant move in the crypto space by launching a branding and awareness campaign in Italy, perfectly timed with the upcoming 2026 Winter Olympics. According to the assessment of specialists presented in the publication, this initiative is designed to capture the attention of high-net-worth individuals and institutional investors during a peak tourism period.
TokenFi Launches Comprehensive Campaign at Venice Marco Polo Airport
The four-week campaign will feature a comprehensive digital takeover at Venice Marco Polo Airport, ensuring that travelers are greeted with TokenFi's branding as they arrive in the city. Additionally, mobile tram advertising in central Milan will further extend the campaign's reach, targeting affluent spectators and decision-makers who are likely to be in the area for the Olympics.
Strategic Positioning for Enhanced Visibility
By strategically positioning itself in high-traffic locations, TokenFi aims to enhance its visibility and engage with potential investors during one of Italy's busiest tourism seasons. This approach not only highlights the brand's commitment to growth but also aligns with the global spotlight that the Winter Olympics will bring to Italy.
In a related development, the Ice Open Network has recently completed its Tokenized Communities feature, which aims to enhance creator-audience interactions. For more details, see read more.
