Ahead of the Super Bowl, the NFT trend is heating up in the sports world, drawing attention from celebrities like Tom Brady. Dapper Labs, a major player in the NFT ecosystem, has ramped up its activities by releasing promotional NFT packs through its sports brand NFL All Day during the playoffs. One such NFT featuring Tom Brady sold for over $40,000, highlighting the growing interest in digital collectibles in sports.

Dapper Labs leverages blockchain technology to promote its products related to America's biggest sporting event, the Super Bowl, where the San Francisco 49ers and Kansas City Chiefs will face off this year. The company aims to draw attention to its NFTs depicting iconic moments and legendary players like Joe Montana and John Elway, even enlisting celebrities to promote these digital assets.

Amid waning interest in cryptocurrencies and NFTs, Dapper Labs and other companies are moving away from directly using the term "NFT" in their marketing campaigns, opting for more traditional and entertaining approaches to Super Bowl advertising. This strategy shift reflects the industry's desire to adapt to current market conditions and change the perception of NFTs and cryptocurrencies in society.

The Super Bowl remains a significant marketing event, attracting not just sports fans but a broad audience thanks to performances by stars like Taylor Swift. This presents a unique opportunity for Web3 brands and companies to showcase their innovations and attract a new audience.